In Shanghai China, Nike created a unique billboard to demonstrate that their shoes are skintight fit. They hired a small team to weave threads around the foot on the billboard. The video got 60,064 YouTube views.
“Live Knitting” On Giant Outdoor Billboard in Shanghai
Mr. Kipling‘s decorated a billboard in London with 13,360 Mr. Kipling cakes. They put on a great show that perfectly used their product. It grabbed people’s attention and mostly importantly people remembered the brand while enjoying the product (cakes).
Mr. Kipling’s edible billboard
Improve Our Life
UTEC and agency FCB created an air-purifying billboard that purifies the air more than 1200 trees. The video had 132,913 YouTube views.
UTEC – Air purifying billboard
Combing engineering and technology, they did another innovative unique billboard: portable water generator. It transformed the air’s humidity into portable drinking water in Peruvian desert. The billiard had already produced 9450 litters of portable water in 3 months. The video had 819,809 YouTube views.
UTEC: Portable water generator
In short, even billboard advertising as an old platform, it can be re-invented to connect with the target audience. Doesn’t matter what platform a brand end up using, it should always think creatively to engaging people.
After seeing some creative billboard marketing examples, do you think it will become a new trend?