Aaron Mickelson designed The Disappearing package prototype
Aaron Mickelson designed the Disappearing package prototype to challenge big brands eliminate package usage of their products. He found ways to make those packages dissolves in water after use. You can find out how each design works from here.
I think it was a great idea! It was nice to see a designer takes this challenge on. However, it still has a long way to go. Currently big brands do not take the initiative on this subject.
Writer Kristin Hohenadel followed up with him and talked more about the challenges in detailed in her blog.
What do you think? Will it become a trend? Will brands actively encourage this idea?