Screens Invasion

Digital screens are everywhere in Shanghai, China. They appear anywhere you go in this metropolis city: at the bus stop, inside the bus, beside elevator, inside elevator, inside metro train, even at the train track.

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Digital screens in Shanghai metro

 

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Above: TV screens in the metro train; Below: Digital advertising screens are installed on the metro train track; Advertising can still be viewed in between two stops.

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TV screens inside the bus in Shanghai

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Advertising screens inside elevator and outside elevator in Shanghai

 

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Touch screens are installed in big shopping malls in Shanghai

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Advertising screens are installed in the food cord (right in front of all seats) in Shanghai

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Advertising screens at the store counter in Shanghai

As you can see, advertising tries to find any possible ways to expand their view-ability. They are right in front of our face, sometimes, even intrusive. Will all Chinese cities follow these channels? How many people are paying attention to these advertising?

 

 

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