Sparrow Mountain is not a place. It is a story. It is a memory.

When I was a kid growing up in Shanghai, China, one of my favorite snacks was braised sparrows. I asked my mom why do we eat sparrows? They are so tiny and barely have any meat. She told me that during the cultural revolution there was nothing to eat. So people in Shanghai took out pots and pans to scare the sparrows. Once they got disoriented, people caught them and ate them. The braised sparrows were normally sold in deli stores in Shanghai.

I was lucky enough that did not have one starving day when growing up. However, I missed the old days of eating sparrows. It is more than a story to me. It is a memory. The memory of childhood nostalgia in China. The memory of unbelievable stories from my parents’ generation. Yet this blog is not just about memories and traditions. It is about how people embrace the future, but do not forget the past.

There is also an old Chinese saying about sparrow: “Although the sparrow is small, it has all the body parts” (English translation). It is normally used to describe “even it is small, but it is well equipped.”

A little about me: My name is Tao, a native Chinese who lives and works in both Canada and China.

I am passionate about innovation, design thinking, branding and marketing strategies.

I use this blog to curate engaging branding experiences through case studies, including creative marketing ideas, content marketing, social media and experiential marketing.

Branding and marketing: A collection case studies of engaging brands experiences.

China marketing: China marketing trends and how international brands adapt to Chinese unique culture.

Trends/ Ideas: Selection of creative ideas in art, design, marketing and technology.

I have 14 years experience in advertising and marketing. I love travel, culture, food and I speak Chinese, English, French and Italian.

To see most of my projects:

Tao Jiang